Well, TOMA is an acronym for “Top Of Mind Awareness”
It means registering yourself and your brand in the minds of your key people (Customers, Crushes, WCWs, Loved-ones and even Competitors).
Let me drive it home with this question,
WHEN PEOPLE NEED THE PRODUCTS/SERVICES YOU ARE OFFERING, WILL YOUR NAME BE THE FIRST TO COME TO THEIR MINDS ???
#TOMA is the reason folks like Me wake up in the morning and put our NAMES, THOUGHTS and SERVICES OUT THERE.
It is the reason thought-leaders are constantly sharing Ideas and Insights.
So that the day someone needs their services, somebody will be their to say “There is this guy that is always in our faces on FB, IG, LinkedIn etc”.
It is not a new concept, your Man Joseph was in some prison in Egypt, yet he managed to establish his brand as the “go to person” when your village people show up in your Dream and You need Interpretations.
So the day Pharoah had his own fair share of dreams, someone was there to say “their was this guy in the Prison back then”.
Moral of the story:
Get You some TOMA.
Or better still get TOMATO and remove the “TO” in front.
I am Seun Ogunmola I help People and Organizations to leverage on Technology to achieve their goals Faster, Easier and Cheaper.
I also write on diverse subject areas including Finance, Business, Productivity and Governance.