Have You heard about TOMA?

Well, TOMA is an acronym for “Top Of Mind Awareness” It means registering yourself and your brand in the minds of your key people (Customers, Crushes, WCWs, Loved-ones and even Competitors). Let me drive it home with this question, WHEN PEOPLE NEED THE PRODUCTS/SERVICES YOU ARE OFFERING, WILL YOUR NAME BE THE FIRST TO COME […]

Build your Brand by Yourself [Book]

seunogunmolaI am Seun Ogunmola I help People and Organizations to leverage on Technology to achieve their goals Faster, Easier and Cheaper. I also write on diverse subject areas including Finance, Business, Productivity and Governance. http://www.seunogunmola.com.ng

PBS IV : Craft your Elevator Pitch

Welcome back!, This is the 4th article in the Personal Branding for Success series. If You have followed this series studiously, by now, I believe You should have an above-average understanding of the concepts of Branding and Personal Branding. You should also be able to identify your Unique Selling Proposition (USP) easily. If You have not been […]