PM 101: Types of Product Managers.

This is the 4th article in this conversation about Product Management.

In the previous articles, we have discussed;

• What a Product is.
• What Product Management is.
• What Product Managers do.

In this article, let us examine the different types of Product Managers that are available in the Digital Technology space.

Here they are;

1. Technical Product Manager
A technical product manager (TPM) is a product manager with a strong technical background. They are often responsible for overseeing the development of complex technical products, such as software or hardware. TPMs work closely with engineers, designers, and other technical staff to ensure that the product meets the necessary technical requirements. They may also be involved in setting technical roadmaps, defining technical specifications, and overseeing testing and quality assurance processes.

 

2. Marketing Product Manager
A marketing product manager (MPM) is a product manager with a strong marketing background. They are often responsible for overseeing the marketing and positioning of a product, as well as identifying and targeting the right audience. MPMs work closely with marketing teams to develop marketing strategies and campaigns that will resonate with customers. They may also be responsible for conducting market research, analyzing customer data, and developing pricing strategies.

3. Growth Product Manager
A growth product manager (GPM) is a product manager with a focus on driving growth for the product. They are responsible for identifying growth opportunities, such as new customer segments, partnerships, or channels. GPMs work closely with cross-functional teams to develop and implement growth strategies, and are often responsible for setting growth targets and metrics. They may also be responsible for conducting experiments and analyzing data to optimize growth.

4. UX Product Manager
A UX product manager (UXPM) is a product manager with a focus on user experience (UX) design. They are responsible for ensuring that the product is easy to use, intuitive, and meets the needs of customers. UXPMs work closely with UX designers, product designers, and engineers to ensure that the product meets the necessary UX requirements. They may also be responsible for conducting user research, analyzing user feedback, and developing UX roadmaps.

5. Platform Product Manager
A platform product manager (PPM) is a product manager with a focus on developing platforms that enable other products or services to be built on top of them. PPMs are responsible for defining the platform strategy, identifying key platform features, and ensuring that the platform is scalable and extensible. They work closely with developers and other technical staff to ensure that the platform meets the necessary technical requirements, and with partners and customers to ensure that the platform meets their needs.

6. Data Product Manager
A data product manager (DPM) is a product manager with a focus on data-driven products. DPMs are responsible for identifying data-driven opportunities, such as new data products, data partnerships, or data integrations. They work closely with data analysts, data scientists, and other technical staff to ensure that the product meets the necessary data requirements. They may also be responsible for developing data roadmaps, conducting experiments, and analyzing data to optimize the product.

In conclusion, the different types of product managers outlined above are just a few examples of the various roles and responsibilities within product management.

Ultimately, the key to success as a product manager is to have a deep understanding of the product, the market, and the customers, and to work collaboratively with cross-functional teams to deliver products that meet the needs of all stakeholders.

I will see You in the next one.