Forget your business idea, find yourself a “Starving Crowd”

Last weekend was Elections weekend in Nigeria where I currently reside.

 

Like it or not, one of the two Grand-daddies will be declared as Nigeria’s President-Elect before the week runs out.  😳 

I still maintain my POV, that no meaningful progress can come from either the “Kwaruption Fighter” or the “Sales Man” that wants to sell everything sellable to his friends.  :mrgreen: 

 

On the flip side anyways, the public holiday and the adjoining weekend afforded me the opportunity to read Otunba Akin Alabi‘s book titled “Small Business, Big Money“…mehn, that was the best business book written by a Nigerian that I have read in recent times.

Most Nigerian Business Authors,(excluding people like me sha   😉 ) just recycle plain old BS and their motivational speaker counterparts feed us with quotable quotes and rhymes like Nursery students.

 

Akin wrote from the perspective of someone in active Business, he has failed at some ventures, he has succeeded at many including the popular NairaBet online betting company..so he was hitting the nail on the head like a professional Carpenter.. No un-necessary motivation and bloated number quoting. 

I dont know if I am the only one that is tired of hearing people quote the “200 Million Nigeria market” fable…. that is one of the greatest scams of this age and Akin agrees too… Do you agree too?

 

I had major TAKE AWAYS from the book sha.

That is why I have decided to share one of them with You as the NICE SWEET BOY that I am  😀 

 

So here we go…

 

Let us assume You want to open a RESTAURANT and start out in the FOOD BUSINESS..

and then God himself appeared to You and asks You to ASK FOR JUST ONE THING regarding the new business You are about to open, WHAT WILL YOU ASK FOR?

 

Let me guess,

  • maybe a Good Location,
  • some huge Capital to run the business,
  • delicious Food recipes from Heaven’s kitchen   🙄 

WHAT WILL YOU ASK FOR?

Want to take sometime to think about it?  😯 


Oya think!!!

……………………..

…………………………………………….

……………………………………………………………………

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Still thinking?

Well, let me help You out,

What You should ask for is a STARVING CROWD.

A large amount of people that are VERY VERY HUNGRY  so that when You open your restaurant, they will pay through their nostrils to buy your food even if it is not that delicious  😛 

 

This is applicable in the FOOD BUSINESS as it is applicable in all other businesses.

 

The first pre-requisite for every business venture You want to venture into should be a STARVING CROWD… A population of PEOPLE THAT NEED AND WANT WHAT YOU WANT TO START SELLING.

 

The mistake we make is WE BUILD THE PRODUCT FIRST, then we start looking for a MARKET. 

Why not flip the coin, FIND A MARKET FIRST, FIND A STARVING CROWD AND FEED THEM.

 

#Datzall  😮 

 

I hope You learnt a thing or two..

If You did, oya chop knuckle..

If You did not, sorry my guy  😉 , You will learn next time.

 

Whatever it is You are up to for the rest of the week, I hope its profitable.  *in Richard Quest’s voice*

 

Yours in this hustle,

 

 

 

 

 

 

 

P.S.
I got the feature image from https://www.pressenza.com  🙂 

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